Marketing Research in Cole’s Supermarket Product †Free Samples

Question: Discuss about the Marketing Research in Coles Supermarket Product. Answer: Coles Finest Coffee Capsules Nespresso Marketing Plan The brand of Coles Finest present its product Coffee Capsules. Australian people are very fond of coffee. So Coles introduce its new brand product which is a coffee capsules. Coles is the supermarket and store in Australia. To the nations economy company is contributing expressively. As per the research the company has picked up shares of the supermarket more than 30 percent in Australia. The companys product are basically related to grocery, daily use products, meat, deli, bake house, chocolates, milk products, fat burn products, liquor, baby food etc. Cole has the low price and good quality strategy which attracts more customers and they force to buy their needy things from the cols store. This supermarket also provide the fresh and healthy products to the customers. Present report ofmarketing research of Coles shows that this company are focusing more on the liquor, food and fuel consumers. The promotion strategy of this company are also good they are promoting their products via social sites, newspaper, internet, and television. They select the crowded area of the city so that they can easily promote their products and people can easily about the products of Coles. For the establishment in supermarket of city the company made some strategies. Which we will discuss further here. Marketing strategy of Nescafe espresso coffee. This is a drink product of Coles with a different variety of epicurean foods. This food product promoted as good quality product but bit expensive and also known as branded products (Gans and King, 2004). Coles also providing diversity in its products so customers can easily buy their different category products as such food, grocery, liquor, clothing at same place so that they dont need to go buy this things to different- different stores. Market targeting and positioning of Coffee Capsules Nespresso: Being an excellent brand of Coles in the food, the promoting Strategy of Coles concentrates on the higher section of its individual customers. The biggest question was in front of while establishing market in the city that which is the target market for this exclusive food brand? Coles has very less competitors in the Australia market, and this was a very good opportunity for Coles to penetrate easily in Australia market and establish their product in this market. According to planned strategy they targeted the voluptuousness segment of market to identify that which would be most suitable and preferable target audience for it (Gans King., 2004). The only challenge in front of Coles in Australia market was Woolworth. There are increasing demand in market of Australia people are very fond of good quality of food there. So to give competition to Woolworth brand they follow their own Strategy that customers is first priority for them and according to the demand and feedback of customers they made some changes in the Coles brand Super finest , and after the survey they found the places where the accessibility of people are more and they started a policy of selling the product to their own supermarket Approaching of marketing mix strategy by Coles The mix marketing strategy of Coles in super market chain is the create trust and make some good, trust worthy customers. Marketing mix strategy of the Coles brand follows the 4ps rule. Which is: Product of Coles Brand Pricing strategy of Coffee Capsules Nespresso Promotional strategy Coffee Capsules Nespresso Place or Location Product of Coles or Branding of Coles: Coles supermarket offer many variety of products as such baby food, liquor, grocery etc. Coles has also its private branding label products as such Coles Smart Buy, Coles Finest, Coles Green Choice, Coles Organic, Coles Simply Less, Coles Simply Gluten Free, and Mix Clothing. Every product of Coles has unique quality which is famous in all supermarkets in city. Pricing strategy of Coffee Capsules Nespresso: These coffee beans are in form of capsules which are easy to intake. As discusses about the strategies of Coles they made some changes in pricing, schemes, and offers so that middle class people will not hesitate to buy this. After the survey we found that this Coles product was in demand .After that Coles becomes a largest Selling supermarket brand in Australia this effect was because of its pricing strategy (Kumar, (2008). In production process of Coles they used innovative technologies. Promotional Strategy of Coffee Capsules Nespresso: the promotion strategy as such magazines, newspaper, televisions, by use of mouth, social sites, and internet. In this they were able to know that what product are in more demand by the customers. They also provide some kind schemes and offers on the specials occasions to attract their customers more Place or Location: As per the initial strategy of Coles they were focusing only on luxury segments which can only affordable by the rich class people. After this they made some changes in their strategy they started expanding their business in different places of city so that people can buy easily Coles product to nearby Coles supermarket. And the result of this strategy was very effective. Marketing Objectives of Coles Finest Product Coffee Capsules Nespresso: Analysis some of the objective for Cole super market is increasing the revenue, building the customer trust, increasing the customer base, and the competitive advantage. Increasing revenue: The core of Coles business objective is increasing sales. In the first year of establishment its sales to more than $150,000. And then management said that it will increase by 50% in second year and 40% in third year. After its operation in second year company would have increase their super market or stores in varies places of city for good selling. This company faces tough competition in some its brands from mass merchandise and restaurants. Coles strategy has more focused on those customers who are more interested in one step shopping. Increasing the base of customers and traffic: To attain customer base most of organizations work very hard. The marketing research of Coles supermarket tells that the total revenue of Coles supermarket is $33.00 billion in 2016 and the managing director is John Durkan. The strategic location of company is situated in high crowded area of city or town. The main target of these strategy is to focus cultural habits of the people. Also they concentrate on the variety of the product as well quality. Researching about costumers to know the potential of the customers. It was also the researching strategy of Coles Brand. What the customer want from brand and what kind of changes they want in the Coles brand? And what kind of offers the competitors are offering to their customers? Know the feedbacks of customers regarding the product price, quality, and quantity. So the organization can improve or change some element in their brand products according to the customer demand. For the good marketing strategy always customer should be the first priority for every organization. The role of the market research planning: In an organization mission, objectives and goals are the one of the main contribution. This marketing plan and strategies will help to organization to achieve the targets and revenue. This marketing plan and strategies will also assist Coles chain of supermarket to achieve their objectives, more investment in the organization, and expansion of stores or supermarkets in the city. In addition, the marketing plan of company make the special relations with their each customers and workers. And company also reward the workers for their work time to time, in this way workers will be more responsible, sincere towards their work. It was found that on the development of Coles super market the external environment is the main factor (Kumar, 2008). As discussed that Coles supermarket is an Australian supermarket. This Brand is founded by George Coles in 1914 in Collingwood, Melbourne city. It has over 100,000 employees. There are many brands of Coles including clothing, food, liquor, toys, baby products etc. We discussed here about the Marketing Research on Coles Finest Nespresso Coffee Capsules. These the private label brand product of Coles super market. The strategy was using by the Coles was very effective and also help to established a good position the Australia market. The principles of Coles using or accepting the new technologies were very helpful to marinating the store and the data as well. In this order Coles keep a good affection one to each other whether it is individuals, business owners, husband and wife, volunteers this will help to make some good relations. This concept of Coles makes its the most selling product supermarket in Australia. References: Gans, J. S., King, S. P. (2004). Supermarkets and shopper dockets: The Australian experience. Australian Economic Review, 37(3), 311-316. Kumar, S. (2008). A study of the supermarket industry and its growing logistics capabilities. International Journal of Retail Distribution Management, 36(3), 192-211.